Good fit for

Business owners who need a product, site or brand done properly, without hiring a full team
Agencies that need a senior designer to join a client project
Anything where pricing, quoting or checkout is the hard part
Products that grew piece by piece and need to feel like one thing again

Probably not a fit for

Production work on a design that's already locked
Visual refreshes with no real problem behind them
Projects that need a whole team's output on a tight deadline
Work where nobody can tell me who it's for

What I take on.

Scoped as standalone pieces of work, though most projects borrow from two of them.

Product & UX design

Research, flows, wireframes, high-fidelity UI and prototypes for one workflow or feature area, plus support during build so the design doesn't drift. This is most of what I do.

Design systems

Component libraries, token structure, and pattern documentation, sized to what a small team can keep up with once I'm gone.

Brand & identity

Visual identity, type and colour systems, and applied collateral. I also design the products these end up wrapping, so they get built for real screens rather than for a presentation.

Design audit

A structured read of an existing product: where people stall, which of those stalls turns into a support ticket or a quiet exit, and a prioritised fix list ordered by effort against impact. Usually the smallest place to start.

How an engagement runs.

You should always know what state the work is in.

Intro call

Thirty minutes, free. You describe the problem and I tell you whether it's a design problem and whether I'm the right person for it. Sometimes it isn't, and I'll say so.

Proposal

A written scope: what I'll deliver, what I need from you, timeline, and a fixed price. Fixed rather than hourly on anything with a defined scope.

Discovery

Before I open a design tool, I get to know who this is for: a few customer conversations, your support inbox, your analytics if you have them. Most of the value comes out of this part.Working through an agency? What you already know about the client's customers is usually enough to start.

Design

Work in the open, in weekly increments. You'll see rough thinking early rather than one polished reveal at the end.

Handoff

Annotated files, a written rationale for the decisions that matter, and time available during build. Handoff is usually where a design starts to drift.